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In accordance with our methodological approach to heraldic parophony, we report the development of a new semantic proposition for the crest in the coat of arms of Mercado (from Portugal): “a lion gules, holding in his right paw a fleur-de-lis azure”.
Semantic levels: one or more.
Discretion index: excessive.
Denominant's verbalization: Castilian adapted to Portuguese.
Designant's verbalization: Portuguese.
Heraldic plot: associated with the shield.
Implied quotation: unknown or none.
Canting impression: “marcar” (Castilian » to mark).
Virtual trace: shield » figurations » saltires.
Denominant's origin: allochthonous.
Credibility: good.
Cypher: 42.